06 Jun Getting it Right — on a Budget
Dan Hoenig loves getting things just right for his clients. The owner of Brookville Cabinet & Design in Cedarhurst, New York (Long Island), has been particularly skillful, with Grabill’s help, at getting the price just right along with the décor and layout.
For the price-conscious customer, one of the ways in which Danny has been able to deliver affordable style is with the use of hickory wood from Grabill. “Hickory is a hardwood that has a grain similar to oak, but not as pronounced. And it is less expensive than other hardwoods,” he said. “When you paint it, the paint is absorbed into the wood. But you can see some grain. The advantage of this is that it still gives my customers a painted look.”
With the various color schemes nowadays, Danny’s creations fit right in. He likes to use a modern-looking door style in a stain or painted finish. For a more modern look, while keeping the transitional feel, he prefers high-gloss white or beige for upper cabinets, and a dark hickory for lower and tall cabinets.
“The construction and the quality of the cabinetry from Grabill are very high end, but using hickory keeps the price down,” he said.
Also, Grabill’s semi-custom capabilities are helpful in delivering a custom look with standard-sized cabinets and a few well-placed custom touches. For example, Danny will use a custom cabinet to finish off a row of standard cabinets to provide a perfect fit for the space, rather than using a piece of filler with another standard cabinet. “It looks good, but there’s only one custom cabinet involved,” he said.
“If I’m able to give customers something that gives them the same look, with the same hardwood quality, but at a more affordable price, I’m going to make a sale,” said Danny. And in a competitive environment, Danny has come to rely on Grabill to give him some affordable solutions.
Danny also appreciates Grabill’s prompt help with warranty issues and consistently on-time delivery of product. “If they say delivery will be six weeks, you can set your clock to that.”
Creative building projects like this is what Danny grew up with. “I was always handy. I always used to build things. I always had a shop. My grandfather was a builder,” he said. And now, he’s making his mark in the design business.
A year and a half ago Danny expanded his operation to open a 6,000 sq. ft. showroom with another designer in a former Gap store, where they also rent space to a carpet business, custom-closet designer, a landscaping business and an appliance businesses. “It’s a very big store and a great location,” he said.
Danny defines what he does as simply selling new kitchens — a people person who just finds lot of satisfaction in helping people get what they want and in giving them a memorable experience. “I tell them, when you run into me in the street, all I want to hear you to say is, ‘I love my new kitchen!’ ”